Lisbeth Darsh
Heard of CrossFit? I’m a major reason why.
As a key early director at CrossFit, Inc. I helped explode CrossFit from a tiny workout regimen with thousands of devotees to a worldwide global phenomenon with millions of fans, broadcasts on ESPN, and over 10,000 global affiliates.
Then I left to conquer new worlds, like writing books, venturing into mindfulness, and directing digital strategy for other health and wellness brands (1440 Multiversity and Biocidin Botanicals).
I know how to tell stories and build community. I’m also honest, hard-working, and fun. Integrity isn’t an option in my world: along with kindness, it’s the cornerstone of everything I do.
People have called me a thought leader, an industry icon, a top influencer, a legend, and a “sports inspirationalist” – I think they made that one up!
My work has been read by millions of people and I am grateful.
Scenes from a Life Well Lived
Once upon a time, I was an aircraft maintenance officer in the United States Air Force.
What does an English major from Vassar learn on fighter aircraft? Lots, including how to lead hundreds of technicians towards a common goal under massive stress far away from home.
Then I became a personal trainer and a gym owner, back when pretty much nobody had heard of CrossFit.
Being a small business owner was an eye-opener, even though I had grown up with parents who owned a small business. I loved helping folks get fit — and together we built an amazing community in Watertown, CT.
Working the 2012 CrossFit Games
Not even a year into being a gym owner, CrossFit found me and asked me to work for them. Over the course of six years, I did everything from write a daily blog for CrossFit affiliates, to run the global affiliate program, to push CrossFit into social media, establishing and making a massive success of their Facebook and Instagram pages … and their brand.
On the 1440 Multiversity campus
Then I left CrossFit in 2014 to conquer new worlds, like writing books and venturing into mindfulness as the Director of Digital Marketing Strategy for 1440 Multiversity. Currently, I direct digital strategy for a botanical supplements company. I live in Seattle, close to my two children.
